From Miriam Ballesteros …
The science behind behavioral economics confirms that people make wholly irrational decisions.
In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving for retirement.
Behavioral Economics: Are We Hard-Wired to Make Bad Banking Choices? | Miriam Ballesteros